Terms of Conditions & Community Safety Guidelines
Effective Date: September 2026 · Version: 2.4-beta
Purchases are one-time commitments once the placement service begins, except where applicable law gives you a cancellation right or another remedy. If BLOCS fails to provide the purchased placement, processes a charge without completing the service, or supplies a service that does not meet a legal standard, BLOCS will correct the problem or provide the refund, price reduction, or other remedy required by law. Nothing in these Terms limits your statutory rights.
If you breach these Terms by submitting harmful, deceptive, infringing, or otherwise prohibited content, BLOCS may suspend or remove the placement. A customer-caused content breach does not qualify for a discretionary refund, rematch, or promotional credit, although any remedy that cannot legally be excluded remains available.
1. King of the Hill Placement Mechanics
BLOCS operates a competitive virtual billboard marketplace representing building facades and rooftops across Manhattan.
- Exclusivity: Each virtual building slot hosts exactly one active advertiser at any given moment.
- Minimum Bid Uplift: To displace an incumbent sponsor, a challenger must beat the incumbent’s effective valuation by at least 10%, subject to a minimum step floor ($0.10 for sub-$5 spots, $0.50 for higher valuations).
- Immunity Shield: Every successful takeover activates a guaranteed 30-minute Immunity Shield during which the placement cannot be outbid.
- Permanent Until Outbid: Placements do not require recurring subscriptions; they remain active continuously until overtaken by a qualifying competitor.
- Rematch: A successful takeover does not pay cash or wallet credit to the previous owner. They receive a rematch voucher locked to that same building. It applies only toward a later claim of that address, cannot buy a different plot, and cannot be withdrawn.
- Keep (1 year): The current occupant of a building may purchase Keep. While Keep is active, challengers cannot take over that building. Keep lasts twelve months from purchase or renewal and then the building is contestable again at the normal takeover price. Keep is sold only on a plot you already hold.
- Lifetime protection (lifetime of BLOCS): The current occupant may purchase Lifetime protection. “Lifetime” means the life of the BLOCS service that hosts this Manhattan product, not your lifetime, not real estate, and not a transferable deed. Lifetime protection ends if BLOCS shuts down, is sold, or retires this product, subject to any remedy required by applicable law. Lifetime protection is still subject to these Terms, content rules, and account bans. A placement removed because of the customer’s breach does not receive a discretionary cash refund. Rematch credit, discount vouchers, and remainder coupons do not apply to Keep or Lifetime protection.
2. Nature of promotional credit and rematch
Amounts shown as dollars in the interface are a unit of account for BLOCS only. They describe promotional placement credit or a rematch voucher. You do not purchase real estate, a bank balance, electronic money, an investment, a security, cryptocurrency, or an NFT. No expectation of profit or cash payout is created.
- Not withdrawable: Promotional placement credit and rematch vouchers cannot be withdrawn, paid out, refunded as money, sold, assigned, transferred to another person, or converted into cash or any instrument outside BLOCS.
- Placement credit: Credit from supply drops and similar rewards may reduce the price of an eligible BLOCS claim. If it does not cover the full price, the remainder is charged through Stripe card checkout. Fully credit-funded claims do not open a card session. Stripe’s $0.50 minimum may apply to tiny remainders; extra collected for that minimum is not added to your building stake.
- Rematch voucher: After you are displaced, BLOCS may issue a rematch equal to your listed stake on that building. The next time you successfully claim that same building, the rematch is applied toward the server-calculated price. Any remaining charge must be paid with promotional credit or another enabled method. Unused rematch stays on that building only.
- Customer misconduct: A placement removed because the customer breached the content rules does not receive a discretionary rematch, promotional credit, or refund. This does not remove statutory rights or remedies that applicable law requires.
3. Virtual Representation & Rights Disclaimer
All advertising surfaces, billboards, and placements provided on BLOCS are virtual digital artworks rendered within an interactive 3D digital simulation of New York City.
No affiliation, endorsement, or physical billboard ownership rights with real-world building owners, architects, or municipal authorities are implied or granted. Building heights and geometries are extruded from public municipal datasets.
4. Prohibited Content & Decency Standards
All submitted headlines, brand names, uploaded graphics, and destination website links must strictly adhere to our Community Decency Standards. The following content is strictly prohibited:
- Deceptive Financial Schemes: Fraudulent investment promotions, unregistered token pumps, phishing schemes, and counterfeit goods.
- Hate Speech & Harassment: Content inciting violence, defamation, discrimination, or targeted attacks against individuals or groups.
- Adult & Sexually Explicit Material: Pornographic imagery, escort services, or age-restricted adult themes.
- Malicious Links: URLs redirecting to malware, phishing destinations, direct executable files (.exe, .bat, .zip), or deceptive landing pages.
5. Background AI Moderation & Enforcement
All creative revisions undergo automated background safety screening via the Gemini AI content classification pipeline upon publication. Content flagged as non-compliant is suspended and queued for administrative review.
Platform administrators may suspend or remove a placement that violates these Terms. That enforcement does not affect remedies required by law where BLOCS caused the service failure or made an incorrect charge.
6. Contact & Copyright (DMCA)
To report an infringement, trademark dispute, or TOC violation, contact our trust and safety review team at safety@blocs.city.